Typography Checklist Before Launching A Brand Identity
Use this typography checklist before launching a brand identity, website, packaging system, or logo built around commercial fonts.
Typography should be checked before a brand identity goes public. Once the logo, website, packaging, and templates are launched, fixing font problems becomes more expensive.
Use this checklist before final approval.
Test the logo and wordmark
Preview the exact brand name, initials, product names, and short taglines. Check readability at large and small sizes.
If alternates or swashes are used, confirm they improve the mark without making it harder to read.
Confirm the support typography
Every brand needs support text: navigation, body copy, prices, legal text, captions, and forms. Pair expressive fonts with readable support fonts.
Check every usage surface
List where the font will appear: print, packaging, website, social media, app, broadcast, templates, or internal documents. The license should cover the real usage, not only the concept presentation.
Keep files private
Commercial font files should be stored securely and shared only with licensed users or entities. Do not upload them to public repositories or open file-sharing links.
Brand launch checklist
- Test real brand and product words.
- Check mobile, small print, and social avatars.
- Confirm webfont rights for live websites.
- Confirm logo rights for trademarked marks.
- Confirm app or broadcast rights if needed.
- Store license records with the brand files.
Strong brand typography is both visually consistent and legally aligned with the way the brand will operate.
Next step
Test the font with your own words before choosing a license.
Use the Type Tester for visual fit, compare license scope for the real project, then move into the shop when the usage and design direction are both clear.